Strategic doer taming chaos into results.

Jennica Reeves
Marketing Leader

Resourceful marketing leader with over 17 years of experience driving transformative business impact. That's my story, and I’m ready to be a catalyst for your next breakthrough moment.

With proven success turning innovative ideas into reality with limited resources, my work has been instrumental in propelling NuVasive’s rise from a billion-dollar startup to a three-billion-dollar acquisition. I'm not just a strategist, I'm a catalyst. I inspire teams, exceed expectations, and thrive in demanding environments. Whether crafting audience-centric strategies, translating complex concepts into clear content, or fostering global collaboration, I bring a proven ability to execute with intention and precision.

Here's what I can do for you:

  • Inspire and empower teams to achieve ambitious goals

  • Implement winning strategies with meticulous process development and project management

  • Turn transformative ideas into tangible results

  • Navigate demanding environments with agility and grace

  • Bridge the gap between technical features and engaging communication

  • Champion global collaboration and build high-performing teams

Top five strengths

Recognition

Throughout my career, I've been fortunate to collaborate with incredible individuals who have not only challenged me to grow but also offered invaluable support and encouragement. This section celebrates their voices and shares the impact I've made alongside them.

  • "International Marketing receives a great deal of praise throughout the business and I believe this is due to the shadow that Jennica casts as a leader. She prioritizes service, cross-functional partnership, process and hard work—seeking opportunity for improvement even when something looks flawlessly executed from the outside."

    Jeff Ponder
    Director, Corporate Marketing & Brand

  • "I truly admire Jennica’s work ethic. She is an impressive project manager, international content expert, and highly detailed and communicative in her work. Jennica is consistent, resourceful, strategic, and one of the most reliable partners that I have worked with. I would highly recommend Jennica."

    Victoria Caldwell
    Creative Director

  • "I had the privilege of working closely with Jennica for nearly eight years on NuVasive’s marketing team and can confidently say that she is one of the most exceptional colleagues I've ever had the pleasure of working with. Jennica's strong work ethic, extraordinary attention to detail, and unparalleled project management skills make her an invaluable asset to any team. What truly sets her apart is the high-quality work she consistently delivers, driven by her strategic mindset that allows her to anticipate the needs of her colleagues and customers. I wholeheartedly recommend Jennica for any marketing leadership position."

    Allison Murphy
    Senior Designer

  • "Jennica goes out of her way to ensure successful HCP programs and always makes herself available to lead strategic marketing deliverables. Her contributions have had an extraordinary impact on NuVasive representation and surgeon engagement. Jennica also has a global mindset with respect for cultural differences and has the willingness to adapt and be flexible to make things work."

    Stephanie Cho
    Leader, Regional Marketing, APAC and Japan

  • "Not only is Jennica a talented and highly dedicated Global Marketing Manager, she is also an incredibly caring people leader. She has a naturally strategic approach to all of her work, and an analytical mindset when it comes to proving the value of international marketing strategies. She is always looking for new and innovative ways to push the boundaries and is always ready to hear ideas from her team. Jennica always manages to get the best out of her team and I believe this is due to her dedication for their wellbeing, both mental and from a career and development standpoint."

    Dan Vyse
    Marketing Director

  • "Thank you so much for all your support to LatAm. You are always open minded to help us on our regional demand. Outstanding FUP actions!! Let's keep the good work!! It is a great pleasure to work with you."

    Roberta Carius
    Market Manager, Latin America & Canada

  • "I have seen Jennica flawlessly support all international regions for a $2B company—developing and activating regional marketing strategies, managing multiple translations of sales materials and customer campaigns, and overall being an incredible key partner for any team that works with her. I would highly recommend Jennica to any team that is lucky enough to have her!"

    Melanie Ordoñez
    Manager, Corporate Brand and External Communications

  • "Thank you for all the work you’ve put into making the Lateral Single-Position Surgery launch a success. Appreciate all the time and effort you put into NASS especially! That was a huge effort and it couldn’t have been done without you. Look forward to crushing the rest of the year with you!"

    Thoracolumbar Anterior team

  • "As a strategist, Jennica has a deep understanding of our business, our audiences and core strategies and is able to effectively tailor strategy and content to meet regional objectives."

    Jeff Ponder
    Director, Corporate Marketing & Brand

  • "Thank you for always being there to help me, guide me, or just listen to me. I wanted you to know how much your support has meant to me and how grateful I feel to work together with you. Thank you."

    Helena Mavromatis
    IT Business Analyst

  • "Throughout 2023 and through a challenging change environment, Jennica made significant impacts on both our business and our CMB team through her leadership, work ethic and cross functional collaboration. In international Marketing, Jennica strives to do what is right for her internal partners and her team—ensuring that each region is supported and that she plays to the strengths of her team to maximize that support."

    Jeff Ponder
    Director, Corporate Marketing & Brand

  • "I wanted to give you a shout-out for our meeting today. Thank you for compiling that presentation to showcase what we have been working on and advocating for our needs. I really appreciate the endless support you have provided us and continue to provide us and always being so prompt to help and doing so with a positive disposition. Thank you!"

    Helena Mavromatis
    IT Business Analyst

  • "Jennica consistently goes above and beyond to ensure successful execution of initiatives. She has been an invaluable partner to the fixation marketing team when it comes to planning programs that make an impact on our surgeon customers. At the beginning of Covid, Jennica was instrumental in helping us plan for some big fixation initiatives (that ultimately had to be pushed post covid, but will still have a massive impact). Thank you Jennica!"

    Thoracolumbar Fixation team

  • "What a consistent team. Year by year you have been supporting LatAm in the best way!! Thank you for your great work and partnership along 2023. I am super grateful to work with you. You rock!!"

    Roberta Carius
    Market Manager, Latin America & Canada

  • “Jennica is on it always. Always available and VERY helpful! Thank you!”

    Anonymous survey respondent

  • "Jennica went above and beyond."

    Anonymous survey respondent

Professional experience

  • Currently analyzing regional insights and spearheading omnichannel strategies that ignite customer engagement and reinforce NuVasive as the leader in spine technology innovation across diverse global markets.

    Promoted after performing dual roles leading international marketing and stepping in as EMEA lead.

    Designed clear and scalable processes enabling compliant messaging, translations, and brand identity across all regions.

    Led the sales enablement strategy for the most clinically effective cervical total disc replacement on the market, driving over 30% growth.

    Enhanced customer experience and lead generation by crafting impactful campaigns, leveraging email automation, peer-to-peer influence, and regionalized content and communication channels.

    Spearheaded customer email campaigns exceeding industry benchmarks with zero unsubscribes.

    Boosted team efficiency by creating project templates and deploying software that automates workflows, supports timely deliverables, and eliminates project silos.

    Coached the global marketing team on content creation, project management, and AI best practices, influencing their adoption of Smartsheet, project execution templates, and content strategy models.

    Championed employee growth through personalized onboarding, mentorship, clinical education, product demonstrations, campaign management workshops, and copywriting courses.

  • Promoted after bridging gaps between corporate and international while empowering regional teams to deliver a cohesive brand experience.

    Built a multinational team that drove double-digit growth across APAC, EMEA, and LATAM.

    Led the LATAM single-position surgery launch strategy while boosting X360 portfolio brand equity.

  • Minimized customer disruption by partnering with regulatory to craft EU MDR strategies.

    Drove co-marketing initiatives for our enabling technology platform and the Siemens Healthineers’ C-arm.

    Launched peer-to-peer series during COVID-19 lockdown exceeding industry engagement averages.

  • Managed 300+ timely, cost-effective HCP programs aligned with KOL goals and product launches.

    Spearheaded transition to new software providing companywide campaign transparency.

    Solidified brand cohesion across markets with a style guide and standardized promotional materials.

    Led RFP to vendor transition securing economical solutions, efficient storage, and faster lead times.

  • Implemented standardized procedures for bone model and demo kit logistics, optimizing resource allocation and allowing program leads to prioritize high-impact work.

  • Promoted to lead the CEO team after demonstrating exceptional dual-role performance.

    Crafted the CEO’s business and political correspondence and curated impactful speeches.

    Authored executive summaries and served as the primary board liaison with utmost discretion.

    Created digital employee handbook that streamlined CEO team onboarding.

  • Forged vital surgeon and hospital alliances that drove the XLIF launch in Italy and Japan.

    Managed executive goals and operating mechanisms, surgeon and employee engagement, onboarding, event curation, travel, and security.

    Steered temporary employees into full-time roles through effective training and mentorship.

  • Proactively identified client needs and collaborated with regional leaders to deliver customized investment and risk management solutions.

  • Promoted after presenting comprehensive marketing plan to CEO.

    Designed product brochures and orchestrated digital, trade show, and lab demo strategies that boosted sales by 30%, grew customer base by 30%, and expanded clinical resources by 140%.

    Increased sales of Magnetic Bead Separation portfolio by expanding customer exposure to vast scientific tool selection and custom options.

  • Designed marketing literature and demo materials by collaborating with the trade show manager and staff scientists.

    Managed OEM partnerships, CRM system, quotes, order processing, and global product shipments.

    Led projects on behalf of the CEO, CFO, vice president, and staff scientists with high degree of organization while receiving positive evaluations.

  • Doubled camp memberships by enhancing club programs and fostering positive client relationships.

    Onboarded camp staff and curated entertainment and enrichment for camp attendees

Education

San Diego State University
Bachelor of Science in Applied Arts and Sciences - Business Administration (Management)
Dean’s list

Skills

Brand Management

Copywriting

Copy Editing

Campaign Strategy

Event Management

Medical Device Marketing

Project Management

Content Strategy

Creative Strategy

Intercultural Communication

Remote Leadership

Vendor Management

Platform Adoption

Process Development

Sales Enablement

Just for fun

Please enjoy these photos of my tortoise, Slugger (b. 1988).